In the 1970s, Coors was not pasteurized. It was wonderful but had a very limited shelf life, very short before the beer went to shit. So the company lobbied the federal government to prohibit sales east of the Mississippi River so that it didn't go bad over long distance transport. That was on top of the fact that you needed special trucks with chilled trailers to deliver. That was #1.DooKSucks wrote: ↑Wed Jan 12, 2022 12:01 pmI remember my dad talking about how one of the businessmen in Goldsboro would have Coors bootlegged to Goldsboro during the 70's. People would pay top dollar for it like it was a delicacy.hedge wrote: ↑Wed Jan 12, 2022 3:04 am When we were in high school Coors wasn't available in North Carolina, but you could get it in Virginia. Occasionally somebody would bring back a case or two and we thought it was very exotic. I forgot about Rolling Rock. My dad used to drink that. Like Little Kings, they offered it in a 7 oz. bottle. There's still an empty 7 oz. bottle of Rolling Rock sitting by the sink in the utility room at my dad's house...
They didn't just come up with the the plot of Smokey and the Bandit out of thin air...
#2 was that Coors didn't have very many facilities across the country to manufacture their beer. It was just Colorado.
Both #1 and #2 have changed. It was special in 1977. Not so much anymore. So, now you can truck in anywhere.